CLIP: What REALLY Happened to Blockbuster

102.48 - 125.511 James Keyes

If you think about the nature of Blockbuster's business, it wasn't renting DVDs. That wasn't their business. Their business was convenient access to media entertainment. It's a convenience business, not unlike 7-Eleven. They made the pivot from VHS tapes, which is where the industry started, to DVDs. DVDs were more convenient access to media entertainment. So they made that pivot successfully.