The Action Catalyst
CLIP: The Lies of Productivity
Jay Papasan
In reality, when we think we're multitasking, researchers call it switch tasking. If they call anything in their research multitasking, it's just in the headline so they can get it in print. But they call it switch tasking because what actually happens is we're doing our work and then we decide to switch. And that's instantaneous. It's like squirrel, boom, we're off to the next thing.
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