The Action Catalyst
CLIP: The Lies of Productivity
Jay Papasan
And for a year, they followed them around and said, did you do it, yes or no? And how hard was it every single day? And what they discovered is that on average, around 66 days is when it got as easy as it was ever going to get. So it takes us about three times as long as most people think to form a habit, even on average. We want to at least keep our foot on that pedal, right, for that long.
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