The Action Catalyst
CLIP: The 5 C's of Branding
Kim Rozdeba
Does it have a scent? What's the scent going to be? So it's all those things that you can construct in making a brand. The third one is community. And a lot of people go, oh, I thought it was going to be customer. And customer is part of your community. But actually, your community is much bigger than just your customer.
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