CLIP: The 5 C's of Branding

127.262 - 153.656 Kim Rozdeba

But it's not just the same way because you're trying to ratchet up because once you've met expectation, the expectation goes up again. So you have to continually build a system, training, policies, governance, all of these things to make sure that what's being delivered is being delivered everywhere, every place, every time the same way and also improving that delivery every time.