CLIP: The 5 C's of Branding

0.129 - 27.827 Kim Rozdeba

Talk to me about what you call the five C's. All right. So the five C's, the first one is commitment. And it is about your purpose, your promise that you're going to deliver every day. The second one is construct. And construct is the logo. It's the graphic design. It's the color palette. It's the tonality. It's the five senses. What is it going to feel like? What's it going to touch?