CLIP: Live R.I.C.H.

24.373 - 47.744 Dina Dwyer-Owens

It's what attracted the strong franchisees we had. It's what attracted the great team that we had. They were aligned. in those values. So we knew we had to keep that foundation strong. We took Don's original values, his belief system, and we operationalized it. So that's where Rich came from. And Rich stands for respect, integrity, customer focus, and having fun in the process.