CLIP: Live R.I.C.H.

0.089 - 24.333 Dina Dwyer-Owens

So talk to me about Live Rich. OK, so you you use that a lot. Rich is actually an acronym. So in 1993, I mentioned we took our company public, which was a big step for our founder and my father. And then unfortunately, in 1994, he died of a sudden heart attack at the age of 60. So quite a young man. So one of the things that we knew as a leadership team was we had to keep this culture special.