CLIP: Four Loko Vs. The Government

201.728 - 223.151 Chris Hunter

It was approved by every state that it went into. That included the formulas, the cans. Everything that we were being criticized for was legally approved. And so they had, they, broad sensitives, had applied pressure to other brewers that were doing similar things and they were much larger than us. And so for them, it was like, this isn't worth, you know, the juice isn't worth the squeeze.