CLIP: Creating Your Anthem

74.246 - 94.549 Sally Hogshead

So if you read the book, the book identifies what you're naturally suited to do. In other words, how does the world see you at your best? How can you do more of that? How can you articulate that in your marketing? And then how do you distill that down to a two or three word phrase that we call your anthem? Your anthem is the tagline for your personality. It's kind of like the Nike's just do it.