CLIP: Creating Your Anthem

177.638 - 195.435 Sally Hogshead

In other words, the way Corey is most likely to deliver her highest value is through meticulous follow-through. So when you're creating your marketing, when you're introducing yourselves to people, what is it that you need to say that for them is going to see you as being intensely valuable? You can just keep coming back to those words, those words that describe who you are at your best.