The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
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And so as she grew older, that was very important to her to buy certain brands because it was the feeling. And I never understood why she was so loyal because quite frankly, there are better products out there, but she is so, I mean, she will buy a certain name brand. I just can't get her to change. And I get that now. That's the feeling.
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