The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
Kim Rozdeba
The question is, how do they fix it? That becomes the important element to all of it. That's where the accountability comes into because everyone has to be accountable and delivering. And if you don't, somebody has to fix it and acknowledge that. And people are willing to give the benefit of the doubt if a brand doesn't deliver. But if it doesn't deliver over time consistently...
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