Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

799.538 - 824.315 Kim Rozdeba

So I'm going to go back to my definition, which is, it's a feeling. You have to get to that promise because it's a personal commitment from a brand to that person. They don't look at it and go, you're serving a million people. You're serving me. And my expectations are a certain level. And you build that over time because that consistency becomes really important because that promise is delivered.