The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
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OK, one thing I have not ever heard before is a word that you use tied to commitment, and that is the word promise. And I think it is super interesting that when you talk about a commitment, you talk about a promise. You know, I think a lot of folks commitment, while there's usually a ton of sincerity around it, it almost feels I'll say a promise feels personal.
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