Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

723.973 - 753.119 Kim Rozdeba

So you have to continually build a system, training, policies, governance, all of these things to make sure that what's being delivered is being delivered everywhere, every place, every time the same way and also improving that delivery every time. Oprah Winfrey said she denied being a brand for many years until one day she discovered that one of the key elements of a brand is consistency.