The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
Kim Rozdeba
And consistency is about how do you replicate every transaction, every touch point that you have with your consumer over and over and over and over the same way. But it's not just the same way because you're trying to ratchet up because once you've met expectation, the expectation goes up again.
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