The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
Kim Rozdeba
Marketing fits in there. It's your advertising. It is your public relations. A lot of brands, when they start out, they can't afford advertising. PR, that's free advertising. So that publicity, you know, you can't pay for. I mean, if it's really good publicity, it's made some of the brands very famous very quickly. You get Oprah Winfrey to talk about your brand and you are set.
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