Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

619.465 - 639.372 Kim Rozdeba

So it's all of those things that you can construct in making a brand. The third one is community. And a lot of people go, oh, I thought it was going to be customer. And customer is part of your community. But actually, your community is much bigger than just your customer. And we touched a little bit here already on about employees and the importance of employees as being advocates to your brand.