Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

537.312 - 558.252 Kim Rozdeba

If they're going to be dealing with a company, they want to know the values of those people that are working in that company. in particular, the leader of it. So understanding that commitment, your personal commitment, it's not like you're morphing the brand's commitment because you've got your own personality attached to it. You have your own things that you are keenly interested in.