The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
Kim Rozdeba
I'm not sure unless you're a consultant or if you're a leader and you are the face and voice of a brand that you need to have a personal brand. If you follow the metrics of a brand, if you want to dissect a brand, being a box of cereal is not a goal for me. Yeah. That is a brand. A brand is about consistency and about controlling the messaging and all the attributes of that.
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