Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

345.366 - 369.145 Kim Rozdeba

So marketing, marketing can help with the feeling, but marketing is really talking about product attributes. It's about action, creating an action. You want somebody to do something, maybe have a promotion, something. Maybe you have a sale. Maybe it's a launch. But branding is about how people feel. Reputation is part of that. A lot of people say, you know, the most important element is trust.