Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

316.909 - 344.946 Kim Rozdeba

I'm going to give you my definition of what a brand is to start. There's lots of different definitions out there. They talk about benefits. They talk about attributes, talk about tonality. But I've sort of taken a quote from Maya Angelou and I've kind of rewritten it. And it's a brand isn't what it says or does, but how it makes its customers feel. So the end result of a brand is the feeling.