Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

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Oh, how cool. That's too cool. Thank you for sharing that. Okay, so getting back to the topic. The first thing I want to ask is probably going to sound like a really juvenile question, but I think it would be important. I think what is so fascinating here is this idea of branding. Can you kind of walk me through the differences or similarity between branding, marketing, reputation?