The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
Kim Rozdeba
And she came up with a product, a cream. She called it a jar of hope. So she already understood the why, what she was doing. And the why usually doesn't come right when you start. Apple didn't understand what they were doing at the beginning. It took them a while to figure out their why. And most products and most brands, this is the case.
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