The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
Kim Rozdeba
They're fascinating stories because in many of these cases, they had no experience of building a brand. They had no experience of building a product. And when you think of building a product, I'll go to Elizabeth Arden. She's a Canadian. She was born in Canada. And she moved to New York City and she started working, a cosmetician, doing a lot of facials and stuff.
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