The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
Kim Rozdeba
Did they have to continue with the company? In a lot of cases, they didn't. A lot of cases they had like four or five kids, but they wanted to, and they saw the vision of what this brand was, and they actually built the brand. So I took situations here where they actually took whatever they had when they started, and then did they actually grow it? And did they actually make an iconic brand?
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