The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
Kim Rozdeba
So it got me intrigued to go, okay, there's a woman behind this product. She started in 1810. Napoleon was raging in wars around France. Women were basically second-class citizens. How did this happen? So that was my journey. That was the start. And then I go, and why did she put widow? Well, you have to read the book to find out.
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