The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
Kim Rozdeba
This is what the book should be called. But The first woman that I actually, this started the whole idea, was the champagne Veuve Clicquot. Very familiar. Huge fan. So if you translate Veuve, it's widow in English. I didn't know that either. And I go, why would you put widow on a champagne bottle? I didn't know that it was actually a woman behind the champagne house.
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