The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
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And I was trying to think, like, what is the feeling that the Stanley Cup that I have now, what does it represent? And it is a feeling. It's, I mean, it's almost a sense of being included. That is super interesting. So let's take that. So you have this idea around brand and the importance and what consists of it. How did you get to focus on females?
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