The Action Catalyst
Blackout Punch, with Chris Hunter (Entrepreneurship, Food and Beverage, Business, Leadership)
Chris Hunter
So it's something I'm actually working through right now. Koya is a refrigerated plant-based protein drink. It's a ready-to-drink product. So buy it off the shelf, you open it, you can drink it right away. It's delicious. It's low sugar. It's all the things that you wouldn't expect when you hear plant-based protein drink, right? And the refrigerated space is very niche in a sense.
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