Money is pollution's biggest driving force -- particularly, the cash invested in dirty energy projects, says financial responsibility campaigner Lucie Pinson. She shares a three-pronged approach to stop banks from funding fossil fuel companies, including what she calls "collaborative blackmailing" (it's more ethical than it sounds). By demanding more accountability from polluting companies and encouraging ethical banking, Pinson shows how to cut off the problem at its source.Want to help shape TED’s shows going forward? Fill out our survey!Become a TED Member today at ted.com/joinLearn more about TED Next at ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.
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