Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting
Thu, 06 Feb 2025
In this episode of TinySeed Tales, Rob Walling checks in with Colleen Schnettler, co-founder of Hello Query, as she shares the latest developments in her startup journey. Colleen shares the insights gained from recent customer interviews that led to a significant pivot in their product strategy. Hello Query is now focused on embedding custom reporting features within other SaaS applications and Colleen reflects on balancing product quality with minimal v1 features. Her excitement is building to get their solution into users' hands. Topics we cover: (1:32) – Digging into customer interviews (3:54) – Filtering out the noise to achieve confidence (5:31) – Other competitors in the space (8:53) – How Colleen prepares for and sources customer conversations (12:11) – Is the technical implementation coming along? Links from the Show: Invest in TinySeed Episode 748 | The Ins and Outs of Startup Investing Colleen Schnettler (@leenyburger) | X Colleen Schnettler (@leenyburger.bsky.social) | Bluesky Hello Query If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify
Full Episode
Welcome back to Season 4, Episode 4 of Tiny Seed Tales, where we continue hearing Colleen Schnettler's startup journey. Before we dive into the episode, if you want to invest in founders like Colleen, you can do so through my world-class accelerator and venture fund, Tiny Seed.
We are currently raising our third fund after having raised and mostly deployed almost $42 million across our prior funds.
If you're an accredited investor or the equivalent in your country and you are interested in indexing across dozens, if not hundreds, of B2B SaaS companies that are handpicked by myself, Einar, and our team at TinySeed to be the companies that we believe will succeed in the future, You can head to tinyc.com slash invest. If you enter your info there, it goes straight to Einar.
You've heard him on Startups for the Rest of Us, and you can have a conversation with him if you have any questions, or you can receive our deck and our memo and just the thesis of what we're investing under because we are a unique venture fund and SaaS accelerator. So if you think you might be interested in putting some capital to work,
in ambitious, mostly bootstrapped B2B SaaS founders, head to tinyseed.com slash invest. Let's dive into the episode.
Because I'm just naturally energetic and enthusiastic and optimistic, right? I was projected by, oh my gosh, don't you love this? And they were like, yeah, I guess so.
Welcome back to Tiny Seed Tales, a series where I follow a founder through the wild roller coaster of building their startup. I'm your host, Rob Walling, a serial entrepreneur and co-founder of TinySeed, the first startup accelerator designed for bootstrappers. Today in episode four, we're back with Colleen Schnettler, a developer, entrepreneur, and co-founder of HelloQuery.
And Colleen's been busy. When we last spoke, she had recently almost broken up with her business partner, completely pivoted her company, and changed its name. And through all this unrest, she's been using customer interviews as a guiding light.
What's interesting is you hear so much about how important it is to do customer interviews, but if those are not focused, then it can be hard for those interviews to lead you in the right direction. This is probably our third round, and I've probably talked to 20 people since I spoke with you last.
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