Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)
Rob Walling
So realize that how much MRR you're adding in a given month is affected by your pricing. So pricing has a big impact on this, your ACV or your average revenue per account per month. churn is a huge part of this, right? So that's how many people are canceling based on your existing customer base. And so I see companies plateauing at every stage.
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