Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)
Rob Walling
is new MRR divided by monthly revenue churn as a percent. So if you are adding $3,000 of new MRR each month and your monthly revenue churn is 5%, that's 0.05, you will plateau at $60,000 of MRR. And if you cut your churn in half, so you're still adding $3,000 of MRR each month and your churn is only 2.5%, you will plateau at $120,000 of MRR. That's it.
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