Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)

1432.398 - 1448.352 Rob Walling

It's something like this is the best content marketing strategy I've ever seen. It's on the Microcom channel. It's a talk I gave. And I talk about creating content from unaware to problem aware, solution aware, product aware, and most aware. And you started this answer by saying, start with product aware and most aware, which is exactly what I say in that talk, and then work your way up.