Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem
Rob Walling
Right, a real customer education challenge, right? Because you're not inventing a new category because the category exists, but it's not a big category yet. It's not DocuSign like electronic signature or scheduling links or marketing automation or something where it's this massive thing with dozens of competitors, if not hundreds.
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