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Startups For the Rest of Us

Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

645.802 - 667.433 Rob Walling

That is, that's the next thing I want to talk about is you have, you know, I talk about on this podcast, five stages of awareness from Eugene Schwartz, and it's unaware, problem aware, solution aware, product aware, and most aware, right? In that order. For most people, they're just unaware. Like I was unaware of this before you interviewed at TinySeed.

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