Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

196.859 - 221.199 Andy Kim

That's a good question. So most people probably have not heard of a Go link, but the way to think of it is a URL shortener. The consumer version of this is bit.ly or tiny URL, but Go links specifically only work for people within the same organization. So whereas you would use bit.ly to shorten our URL for like marketing purposes to the general public, where anyone can click on that link.