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Startups For the Rest of Us

Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

17.618 - 32.647 Rob Walling

And Trotto is in an interesting position in the sense of once they acquire customers, their retention is extremely high. But most people who need the tool are either unaware they have a problem or they're not aware they have a problem. or problem aware, but they're not even solution or product or most aware.

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