Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

1286.342 - 1308.512 Rob Walling

And then you came in, it was either 2023 or 2024, last year, and you bought into the business, right? And he's now a minority owner now. Tiny Seed obviously owns our percentage, but tell us a little bit about how that went down and like what, who came up with the idea? Cause it's, again, it's unorthodox. And I like to tell stories on this show to give people an idea of, oh, that's possible.