Episode 735 | The 8 Levels of SaaS Platform Risk (A Rob Solo Adventure)

1394.394 - 1418.882 Rob Walling

And so that really is the scary part of being built on in that marketplace and why being in a marketplace holds the seventh and eighth spot in terms of platform risk. Yeah. And the eighth and final level of platform risk is, of course, an aggressive platform. This is where there is no replacement. You basically have 100% customer concentration. You have 100% of your lead flow from this platform.