Episode 734 | The 20 Year Bootstrapper (With Ian Landsman)

808.065 - 826.117 Rob Walling

And so I went and learned copywriting from them and applied it to startups. And I was like, oh, they split tests. A lot of them were very scammy info internet marketers. So I would take that and then translate it to me, which was the not scammy version. So they were doing split testing, they were doing AdWords, they were doing SEO, and I learned from those folks and translated it in.