Episode 731 | How to Delegate as a Perfectionist, SaaS Partnerships, Planning Your Next Quarter, and More Listener Questions (with Derrick Reimer)

1285.736 - 1308.44 Rob Walling

But even to test, but almost everything else, it's usually the founder being that strategist and then hiring ICs. First the founder doing the IC work and then hiring individual contributors to help out with that as you get budget. Because as marketing works, the company grows. And as the company grows, you have more revenue and you take that revenue and you should invest that back in marketing.