Startups For the Rest of Us
Episode 731 | How to Delegate as a Perfectionist, SaaS Partnerships, Planning Your Next Quarter, and More Listener Questions (with Derrick Reimer)
Rob Walling
The founder, you just have to do it if you're going to do it in the early days. So usually the model is, one of the founders says, I'm going to learn marketing or lead gen. Because the reason I differentiate is marketing I tend to think of as inbound and then outbound is not marketing, that's outbound. So I'm kind of lead gen, I'm combining those two into that term lead gen.
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