Startups For the Rest of Us
Episode 729 | 9 Things I've Learned Investing in 170+ SaaS Companies
Rob Walling
I shouldn't say there isn't any, but it's very, very hard to do versus if you know exactly who your customer is, whether it's this type of business or this role at a company, it is easier to do cold outreach and ads and just all the marketing approaches become easier. And you don't have to be the best marketer in the world. You just have to be the best marketer in your niche.
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