Startups For the Rest of Us
Episode 729 | 9 Things I've Learned Investing in 170+ SaaS Companies
Rob Walling
Vertical and orthogonal have their own, because they're niche, right? That's the idea is that when we think of niche, we think of vertical only. And so I've started using this term orthogonal to describe this other way to niche in, to slice it. And what we're seeing is in general, horizontal companies are competing with
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