Startups For the Rest of Us
Episode 729 | 9 Things I've Learned Investing in 170+ SaaS Companies
Rob Walling
It's like competing against MailChimp, where it's every SMB, every business in the entire country can use it, versus vertical is where you build MailChimp for realtors, for example. And orthogonal is if you were to build a piece of software that focuses on a specific role or title at a company. So applicant tracking systems, for example, target HR directors. So that's orthogonal.
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