Episode 728 | Bootstrapping Gymdesk to a More Than $32.5M Exit

1133.349 - 1158.522 Eran Galperin

It just... This is one of the things, it's not like this with every marketing channel. Maybe it is, I haven't figured it out yet. But specifically with organic traffic, you can approach it almost like an engineering challenge and kind of really figure out a plan to attack it. And we built a really structured, repeatable process there to expand and also retain the land that we acquire in SEO.