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Startups For the Rest of Us

Episode 499.5 | The (First) Six Stages of SaaS Growth - Part 2

Fri, 05 Jun 2020

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This episode is part two in a two-part conversation. If you haven't already, listen to Part 1 first. This week is the second part of a conversation between Rob and Jordan Gal, the founder of CartHook. In the episode, Rob and Jordan dig into the 4th, 5th and 6th stages of SaaS growth and compare their journeys 1:1 between growing Drip and growing CartHook. They come across several parallels between their journeys, as well as some differences. This episode is part two in a two-part conversation. Jordan started CartHook as cart abandonment software and later pivoted into a checkout replacement solution for Shopify. He has been on the podcast several times answering listener questions and has spoken at a handful of MicroConfs. He is also the co-host of the Bootstrapped Web podcast. Every time we come up against the hill and then climb it and get to the top, when we look outward, we see so much more. So, the opportunity just keeps getting bigger the further we go. We're not even close. We're just barely getting started. - Jordan Gal What we discuss with Jordan Gal 1:10 Rob's experience with Stage 4: Escape Velocity 4:35 Jordan Gal's experience with Stage 4: Escape Velocity 9:06 Parallels between Drip & CartHook's journeys 9:50 Jordon on hitting limitations and looking beyond money 15:27 A fast-growing business isn't profitable 17:26 Rob's experience with Stage 5: Scale 21:54 Jordan's experience with Stage 5: Scale 25:10 Stage 6: Company Building 27:39 The range of skills founders need when building a startup 30:18 Jordan Gal on the future of CartHook Links from the show: CartHook Bootstrapped Web Jordan Gal | Twitter [Watch] Two Years in the SaaS Trenches - Jordan Gal | MicroConf Starter 2017 [Listen] “We Went from Hundreds of Free Trials to a Few Dozen…On Purpose” with Jordan Gal | Episode 476 How can I support the podcast? If you enjoyed this episode with Jordal Gal, let him know by clicking on the link below and sending him a quick shout out on Twitter: Click here to thank Jordan Gal on Twitter. Click here to share your number one takeaway from the episode. Subscribe & Review: iTunes | Spotify | Stitcher

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